Mountain Dew has gone through a few logo changes since I first started drinking it, but this new one's downright weird. "Mtn" Dew? I can only assume that the new generation of Mountain Dew drinkers has an attention span of three letters.
As with the old Mountain Dew logo changes, it doesn't look like the drink itself has changed (anybody remember the "Same Dew, New View" ads?), as the ingredients on the back of both seem to suggest.
Then there's the issue of the new logo background. I'm not entirely sure what it's supposed to represent, perhaps shards of glass or, dare I say it, the side of a steep mountain (maybe that's where the "oun-ai" went!), though one of the first things that came to mind was Spiders on Drugs: "When given a minute dose of LSD, the spider's web took on an unfamiliar, minimalist structure."
Diet M[oun]t[ai]n Dew, which I buy as my sugar intake would be several kilograms too high per day otherwise, was given a similar treatment. "0 Cal, 0 Carb, 0 Sug." I've heard the terms "zero-cal" and "zero-carb" before, but "zero-sug"? Leave it to Pepsi to find new shortened forms for words, because I've never heard of any "zero-sug" or even "low-sug" foods before. Live Writer, Microsoft Word, and Firefox all ensure me that "sug" is not a word.
I'm still trying to de-addict myself from caffeine; Mountain Dew is too expensive...